Product and Artist Managment

This was my first class with Cassi Willard at the time she was the course director for two classes this one and Advanced Entertainment Law which the classes were set up back to back.  I think with the classes being together like they were made connecting with Cassi a much easier process and in a class of only 6 it was a very relaxed atmosphere for learning.

My first goal I wanted to achieve from this class was to have a better understanding of how to Manage Artist. The second goal I wanted to achieve was to have a better understanding of Product management.  So here we go lets begin.

So let me talk about my first goal.  Having a better understanding of how to manage an artist as an artist manager. There are many aspects one has to look at when they want to represent and manage an artist.  One is the fit does this artist fit me and can I provide what the artist needs from me.  If the answer is yes to both those answers then take the leap and manage that artist. I also learned from researching other artist managers that you have to be pretty much cut throat in this industry. If you see an artist that already has a manager but you also notice that the artist is not getting the full potential because that manager is inexperienced or just crappy in general.  Don’t be afraid to go up there introduce yourself and give them a pitch or invite them to lunch so that you can talk business.  I also learned the different rolls there are in the artist’s team that is also helpful and could possibly lead to a possible job career.

Here we go off to my next goal.  Having a better understanding of product management.  From learning what I have over the course of the month that there are certain things you want to look at when packaging you product or naming that product.  It needs to be right for you and your business.  Also planning out time and deadlines to if your product is a service.  I have learned there are many different ways to package a product or service and would like to implement some ideas later down the road.