Business Storytelling and Brand Development

This class was excellent, I had set-up goals for each class and what I wanted to achieve and looking back through all these posts makes me realize that there was one crazy ride down the path to success.  In this class we learned how to properly brand ourselves and how to correctly do business storytelling.  This was the class that I also created the Logo for my business Soundable Audio Works. 

So Business storytelling and brand development was a very challenging class for me.  Even with a planned surgery thrown into the mix.  So the three things that I wanted to accomplish in this class were.  Learn and have better branding skills.  Did this get achieved?  Yes it did, I was totally unprepared for this. There are multiple things you have to do to brand yourself and on top of that you have to make sure that, that brand/logo is available to use.  Let alone coming up with a name was supper difficult.  Although there was a very informative virtual session that we had in week four that I wished we had in week one. But over all, I did accomplish my first goal from this class.

Second goal I wanted to achieve in this class was too.  Be better at business storytelling.  This was a fun topic to cover and difficult.  I had to do a lot of reading and researching of other brand and how they did their business storytelling.  For me this was difficult because at the time going through this class you also have to be thinking of your own business and what its going to be.  Then you have to tell the story of your business which again difficult because I feel like I had to come up with an idea instantly and then come up with the story to back up the business and the brand.  Overall this goal was achieved.

My last goal that I wanted to achieve from this class was learn how to brand myself.  Which going over the first part of this blog we cover branding skills.  Although I feel that the only way to better brand yourself is to get out there with your current brand and see what and what doesn’t work for your brand. Although I feel the class does give you a good idea of what you can expect.  You are still going to have to have trial by fire and see how it goes.